“I was told by a label head that this would be the worst idea,” Joe tells EW.

Exec warned Joe Jonas that Beyoncé ‘Single Ladies’ parody would ‘ruin’ his career: ‘Check the numbers on that’

"I was told by a label head that this would be the worst idea," Joe tells EW.

By Sydney Bucksbaum

Sydney Bucksbaum

Sydney Bucksbaum is a staff writer at **. She has been working at EW since 2019 and is a published author. Her work has previously appeared in *TV Guide Magazine*, E! News/E! Online, *The Hollywood Reporter*, Mashable, Bustle, IGN, DCComics.com, Inverse, *The Daily Northwestern*, and more.

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November 23, 2025 3:30 p.m. ET

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Joe Jonas has the best "I told you so" to deliver to the record company executive who doubted his "Single Ladies" parody video.

"I was told by a label head that this would be the worst idea, and it would ruin our career," Joe reveals to **. "Check the numbers on that video, sir."

The Jonas Brothers originally released the hilarious spoof on YouTube in 2009, starring Joe in full costume attempting to recreate Beyoncé's iconic music video — although his dance moves were more like flailing than actual choreography, if we're being honest. (Sorry, Joe!)

Joe Jonas in 'Joe Jonas Dances to Single Ladies'.

Jonas Brothers/YouTube

The stunt came about after Joe "lost a bet" to his brothers Nick Jonas and Kevin Jonas, who also appear in the video, and fans voted on Joe's punishment. The video was later released to help promote their album, *Lines, Vines, and Trying Times, *and has over 33 million views (and counting).

"It was something that we kind of just did for fun," Joe remembers. "We were just being ridiculous, and the fans seemed to really enjoy it and thought it was silly."

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Joe admits he didn't have enough preparation before filming the music video — or any at all, really.**

"It was the first time I ever saw the video," he says. "So I watched the video, and then tried to mimic the icon Beyoncé's dancing, and I obviously could not keep up. I think it's probably a zero, on a zero out of 10 [scale], but luckily I think it's all in fun."

Joe Jonas, Nick Jonas, and Kevin Jonas in "Joe Jonas Dances to Single Ladies" in June 2009.

Jonas Brothers/YouTube

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"You look great," Kevin tells him.

"Thanks," Joe responds.

Watch EW's full interview with the Jonas Brothers above.

Original Article on Source

Source: “EW Music”